Although meta descriptions are not a ranking factor but we check if they are contributing in increasing CTR or not.

Heading tags should contain prime keywords of the website with appropriate length. We check everything regarding that.

Website should load in 2 second max. If not, we suggest how to lower the load time of the website. This helps in good ranking as well as good conversion rate on the website.

Text content should be available on every single page of the website. We check if its available or not, or can be improved etc.

We provide keyword research for 100 pages and suggest title, meta descriptions, anchor texts for internal linking and heading tags according to them.

We check if the internal links structure is fully optimized and transferring the domain authority to the internal pages appropriately.

We check if the menus are linking to the most important pages with short tail keywords and are not disturbing the user experience.

Footer links merely have effects on ranking but should link to company pages like about us, contact us, address etc.

Sidebars should contain anchor rich links so they can transfer power to internal pages to rank their keywords in good positions in SERPs.

Breadcrumbs are your secondary navigation. They should never replace the primary navigation

The most important area when it comes to internal linking; contextual links should be used to link the most important pages through blog posts and other text content webpages.

External links should not present on your website unless they are linking to high authority domains, or, they are nofollowed. We check everything regarding that.

We check if the content is externally, or internally, duplicate or not. If so, we suggest the solution. If not handled timely, it can lead to Google Panda Penalty.

Keywords should not be overlapped on the website. If so, Google might choose less important webpage from overlapped webpages to display to the users.

We provide complete list of images and their alt tags.

We provide a complete list of webpages where alt tags are not used with images.

We check if the webpages are using the canonical tags in a suitable way or not, and suggest solution accordingly.

We check if all the anchor texts on the websites are fully optimized and are not over optimized. Over optimization can lead to rank drops in SERPs.

We check if the nofollow and follow attributes are being used properly.

We make sure that landing pages are not poorly optimized. If so, we suggest the solution.

We check the structured data implementation on the website (schema, open graph and twitter card).

If website has its regional versions, we make sure they are using the best practices.

If website has multi languages, we make sure they are using the best practices recommended by Google.

We check if logo and favicon are fully optimized for different screen sizes (desktop, mobile, tab etc.)

We make sure that the keywords are not over stuffed in the content. Stuffing of keywords can take the website towards lower ranking positions. Not recommended by Google!

We check that the same content is being served to the users and search engines.

We check that the content structure is user friendly and can convert the visitors into customers.

Poor content structure and non-optimized internal linking structure leads to high bounce rate. We check it and suggest solution.

We check the domain and page authority of the website and devise the strategy to increase them.

Meta keywords tag is obsolete and Google do not consider them as a ranking factor. Using them can be a waste of time.

We check that the URL structure on your website is user as well as search engine friendly and can get all the benefits from Google from SEO perspective.

A good directory structure, that how your webpages are being categorized, helps you get good SEPR positions and conversion rate.

Unnecessary webpages indexed by Google can be harmful for your search presence. We check if all such type of pages are denied by robots.txt or not.

XML sitemaps are necessary for your website to be fully indexed by Google and other major search engines. We check that the sitemaps are complete and updated, or suggest solution otherwise.

Although its obsolete practice but having an HTML sitemap can link all your webpages at one place for users. Not recommended for big websites.

If your website has images and videos then it should also have image and video sitemaps for their indexing. Google prefers that.

A custom 404 (displaying other relevant links and sections) helps you give a good user experience to their visitors when they have landed on a non existent webpage.

Broken links waste potential power that could be used to transfer authority to internally linked webpages. A good optimized website shouldn't have them.

We check that the website has 301 redirects only because 301 redirects transfer complete page power to the redirected webpage, whereas, 302 redirects don't.

Crawl rate optimization is necessary if you want Google to frequently comes to your website and index new content. We check it for you and suggest appropriate solution in case of issues.

Crawl errors like 301, 302, 404, 500 etc. can leave a bad mark in your website's visitors heads. We suggest solution to fix them.

On wordpress websites permalinks should be handled carefully to avoid and structural damages to your website. We help you in that, too.

Per your webpage content and page power, we provide an optimized links of number per page for better index-ability in Google.

Websites with deep linking get better indexing rate in Google. We check if the deep pages are properly linked on your website or not.

We check that iframes and flash sections, if any, are properly handled on your website or not.

Dynamic pages can cause indexing problems in SEPRs if they are poorly handled. Don't worry. We know how to handle them.

Old pages should never be deleted, instead, they should be redirected to other relevant webpages to retain their power.

You can lose potential customers if your server consistently throws errors. We check it for you and suggest solution in case of any issue.

We check that all of your important webpages are cached in Google. If not, we suggest solution.

Archive webpages on your website are a good source of power that can be utilized for better keyword rankings.

We check that every single page is indexable by Googlebot on your website. Or else you can lose visitors.

A website should not have meta refresh unless they are the only option. We check them as well.

URL rewriting should be done with 301 redirects, or else, you will lose power that could rank your keywords in SERPs.

We check your website on 7-8 different screen sizes to check that website is fully responsive and page elements are not cluttered.

We check and suggest if Google AMP can be configured on your website or not, or doing so could be beneficial?

Google sitelinks help your website users navigate important webpages on your website from Google against your brand name search.

We provide you a strategy that how you can brand your website and leave a mark on your visitor's mind.

We also test your website so that your visitors don't have bad user experience once they land on your website.

We also provide a strategy about how you can build your online brand reputation without hiring a reputation firm and spending grands of money.

We check your existing links coming to your website and evaluate them if they are helpful or harmful for your website.

We give you a strategy that what your off page link building be like, how and from where you should acquire links (penalty free)

A good backlinks profile has links with a range of anchor texts. If anchor texts are over optimized, they can be harmful for the website. We evaluate them for you.

We also evaluate the image links and make sure they are not 404 and properly optimized.

We check that all the links coming to your website are relevant. 

Backlinks from poor domain and page authorities can also be harmful for your website. We check every link and evaluate their nature.

We provide a social media marketing plan for your website so that you could also enjoy the benefits of social media.

We check that your webpages (not all, but the ones that can be shared) has social sharing buttons so that your content could be shared on social media platforms and could reach more audience.

We check that your blog posts, or other informative content, is shared on social media by your social account in the best possible way so that if could capture more audience.

We check that your website has profiles on important social media websites like Google+, Twitter, LinkedIn, Facebook, Pinterest etc.

We check and confirm that your website is not being hit by Google Panda due to content duplication. If so, we suggest an appropriate solution.

We check and confirm that your website is not being hit by Google Penguin update due to bad link profile. If so, we suggest appropriate solution.

We check that important pages, like checkout, cart etc. are loading on HTTPs.

We check that Google Analytics is fully integrated on your website or not. If GA is not fully integrated, you might be losing tracking of your visitors.

We check that transaction flow on your website is complete.