Content marketing is an industry worth hundreds of billions of dollars and has become indispensable for the growth of any business, big or small. This is why companies need to get on board with it fast, or else they will start losing terrain to competitors who do.
Content marketing is less expensive than traditional marketing, but it can end up generating 3 times more leads, so what is keeping companies from leveraging the benefits it provides?
“Lack of experienced copywriters.” May will say.
But you know your business like the back of your hand. You have been there since its beginning and have spent countless weeks, months, or even years turning it into the success it is now. So why not learn how to do copywriting yourself? You don’t have the experience, you will say. But what if I told you there is a tool that can help even the most inexperienced people write copies that sell?
Yes, this exists. But before we get into it, let’s see how copywriting can elevate your business and help you generate more sales.
Why Your Business Needs Good Copywriting
Written content can make or break your business. If the content is good enough, it can help you become a trusted source for clients and competitors alike, but if it’s bad, it can hurt the image of your brand and send potential clients right into the arms of the competition.
To put it simply, written content is every piece of text found on your website or promotional material. This includes everything from the text on your landing page, your “about us” information, press releases, newsletters, product description, and blog posts. All of these pieces of text add value to your business and prove customers you are a trustworthy company they can rely on.
If they are properly written, all of the things above will help draw visitors to your website, generate leads, and turn those leads into customers.
But how can you do that when you can’t afford to spend hundreds of dollars each month for the services of a copywriter? Through the help of a little tool called Funnel Scripts.
What is Funnel Scripts?
Funnel Scripts is a software that works on a SaaS platform model and was created by two marking experts to help even the less experienced individuals create and write compelling advertising copies. Anything from promotional emails to sales letters, marketing video scripts, and ads can be created using Funnel Scripts.
It was created together with Click Funnels, a complementary tool that helps businesses generate and manage their sales funnel.
The way Funnel Scripts works is it provides you with custom copies, which you can use to generate written content for various uses, such as:
- Sales letters
- Ad campaigns
- Landing pages
- Email sequences
- Webinar pages
- Case studies
- Testimonials
Benefits of Using Funnel Scripts For Copywriting
Now that you know what Funnel Scripts is, let’s see how it can revolutionize your copywriting and benefit your business.
Cost-Effectiveness
The average hourly rate for a copywriter is $34.16, and that covers about 500 words of text. If you do the math quickly, you will start to see how much a copywriter can cost you. For large companies, it may not be that much of an issue, but if you run a small business, a few hundreds of dollars flying out of your budget every month are going to account for something.
Funnel Scripts is a one-time-only purchase and costs significantly less than hiring a copywriter. Plus, Funnel Scripts offers a free trial as well, so that you can test it out and see if it suits your needs.
Improved Skills
Instead of hiring someone outside of your company to do the writing for you, why not learn how to do it yourself? Who better to know your company, other than the person who was there from the beginning? By using Funnel Script, you will become a master copywriter in no time, and your business will benefit from it both now and in the future.
Fast Results
By using the scripts generated by this software, you get to spend less time coming up with ideas to engage your audience. These scripts have all been tested, and they work wonders, so why spend days trying to compose a compelling email, when you can let the experts do it for you?
Endless Script Categories to Choose From
To give you a taste of how Funnel Script can elevate your copywriting game, here are the main categories included with it:
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Videos and Sales Page Copy:
This category includes everything from Amazon and eCommerce product descriptions for vendors, to Call-to-Action scripts, copies for capturing leads, order bumps and testimonial requests.
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Bullet Point Scripts
Bullet points are used for marketers to guide customer attention and highlight important features or benefits of the services or products in question. These help the target audience learn more about a company’s products or services once they visit your website.
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Advertising
These scripts help you produce engaging and eye-catching ad copies, which have a high conversion rate, such as Facebook Newsfeed ads or Google ads.
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Content Creation
By using these scripts, you will be able to write compelling content, which is designed to help promote your services or products.
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Emails
Writing promotional emails and email follow-ups is often challenging, as consumers are tired of the countless newsletters they receive. By using Funnel Scripts, you will be able to engage your leads and get them to respond to your emails.
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Sales Letter Scripts
This includes scripts for long-form and short-form sales letters, as well as PPT sales videos.
Funnel Script Hacks to Increase Conversions
To use Funnel Scripts effectively, here are some copywriting tips to remember:
- Keep things shorts and compelling, avoiding unnecessary details
- Skip using exclamation points, bold and underlining to emphasize phrases. Instead, focus on using a natural tone that reads excitement and energy.
- Use second person to include your audience.
- Keep your ideal customer in mind when writing content.
Avoid industry jargon and keep your copies easily understandable.
