Whether a business is a one-person start-up or a giant enterprise, you can easily say that its online success is a factor that is vital to the company. Landing pages can quickly boost your business online success to a solid 10. Success in the online space, nonetheless, has everything to do with the ability of a company to drive traffic to its page and maintain an excellent online presence.
So, when you consider landing pages, you could as well put them together with SEO services. As much as landing pages are meant to aid your business in interactions with your potential clients, the intent for a landing page is to insight them to buy your commodity or service.
What is a Landing Page?
A landing page is a page that targets its information towards specific users. The main aims of a landing page can be either one of these five;
- To have a visitor click on it.
- Have the visitor buy your product or service.
- Acquire permission from the visitor to make follow-ups.
- Have the visitor market you.
- Engage the visitor enough to acquire feedback.
Why is Landing Page Important to Your Business?
Aside from the above-listed uses, landing pages will help your business make it easier to keep track of visitor actions and modify them to what is required. Implementing this will help give the user a better experience when they visit your site. Having all this in mind gives you enough reason to apply landing pages in your SEO.
Let’s discuss how landing pages can help support and develop your online business:
1- Landing Pages Actively Support Your Goals
The level at which landing pages support your business goals directly should be one of the main reasons for incorporating them into your online platforms. Your business’s objectives may include; reaching your target market, advertising your product, acquiring customers, or even just getting sales.
Landing pages mostly work for the particular target. Due to this, you can also quantify your success concerning how or when you have achieved your specific goals. Also, they are aimed at encouraging individuals to take up particular actions that may favor your business. Some of these include; signing up to mailing lists, enabling contact or consult.
2- Landing Pages Generate More Conversions
As much as your webpage may contain information influencing those who click onto it to take specific actions, setting up a useful landing page will also do the same. A landing page clarifies specific actions and ensures they are very comprehensible to anyone who clicks on the site. This is also called a call to action.
Once implemented, one can see the specific action being taken. This can also be termed as conversion. The sole purpose of a business is to make a profit. With that in mind, you can easily term landing pages as beneficial to your business as they drive in more clients, thus more money coming in.
3- Landing Pages Make a Good Impression
If your website is your most robust way of marketing your business, it means that it might be the most comfortable means for potential clients to interact with your business. It is also very likely that most of those potential clients will have found your webpage from a search engine. If you look at it this way, then landing pages is more of a front door to anyone who wants to know about your enterprise.
Landing pages that are well laid out that offer, say, links to related sites or buttons for the call for action, tend to improve how much one clicks through. This is an efficient way to kickstart a potential client’s journey with the business. The reason being, clients actively want to be sure that this will lead to exactly where I want to go or what I want to achieve.
4- Landing Pages Go Straight to The Point
One thing about visual content is that nobody wants to be beating around the bush to attain certain information. This also applies to landing pages. Consumers wish for them to be concise and to the point. It is even more vital when it comes to brands that sell a commodity or a service.
How direct a landing page is will also influence the traffic it drives to the business. The more straightforward it is, the more refreshing it is for the consumer, especially for the one that only intends to find a quick solution.
To Sum It All Up
Landing pages act as perfect avenues to communicate your business’ core values in the best way possible. Most times, that’s just what your target audience wants. According to research, brands that use 35 landing pages, if not more, generate over nine times compared to those with less than five landing pages set up.
Therefore, landing pages are a useful marketing tool for your online market or target audience, and if you have not been using them, you are surely missing out.