There is nothing shameful about admitting that we all google some commonplace questions throughout our days. After all, the famous saying goes, “man learns as long as he is alive,” and that certainly seems to be the truth in the age of the internet.
Indeed, having the entire knowledge of the world in your palm is a superpower our ancestors could only dream of! Whether you are looking up a historical fact to prove your friend a point, searching for a recipe for a food you have been craving, or trying to figure out how to fix your washing machine, you can find almost anything on there.
Moreover, the anonymity that the internet provides is simply unparalleled. You can ask the silliest questions and get the answer you are looking for without anyone’s judgment. Chances are, someone before you have been in a similar predicament already and can help you out with their experience.
However, the flip side of having all of the information on the internet is that a lot of it could be false. In fact, one of the first things we learn about using the world wide web is to beware of lies and deception, which can be easily misused in such an unregulated environment.
Unfortunately, many are not adequately trained on spotting this incorrect information and may take it as truth. This then leads to minor misunderstandings at best and terrible mistakes at worst. Therefore, it is no surprise that the general advice is to take everything you read on the internet with a grain of salt. Find out how to spot fake information on the subsequent link: https://www.commonsensemedia.org/blog/how-to-spot-fake-news-and-teach-kids-to-be-media-savvy
Nevertheless, there is a way around this. A lot of websites that are oriented around providing answers to the questions people on the internet pose require sources to back up their claims. Additionally, if you are an expert in a particular topic, you can provide proof that will certify your profile and give you a higher status and authority on the platform.
One such platform is Quora. If you have ever searched up anything on a search engine, you have come upon results from this website. Often enough, they have the exact answers you are looking for, and if it is not a straightforward solution, you can open a discussion where you can get many perspectives and explanations to your issue.
However, not many people know that Quora can be a handy social media platform for marketing. If you are a business owner struggling to get the word out about your company to a prospective target audience, this might be what you are searching for.
In this article, we will cover some of the most effective ways on how to reach your customers via Quora. Doing so will help you in multiple aspects of your business, and it will yield some productive results like increased sales, brand loyalty, and lead generation.
Navigating the Quora landscape
First of all, you have to start by creating a captivating profile. It might be tempting to go all in and make it all in the image of your company’s brand, but that is absolutely the wrong approach. Namely, when you reply to someone’s post, they will almost immediately check your profile to see who you are. Seeing a brand there instead of a person might make the person asking seem distrustful as they could suspect you want to sell them something.
Even if that is your end goal with this approach, you certainly do not want your customer to know that. Instead, you want them to think that you are an expert on the topic, giving them informed advice and suggestions about where to solve their problem. Learn more on the subject on this page.
That is why you should opt for your picture, where you are smiling and possibly exuding warm energy to instill trust in the leads you are chasing. Make sure to specify your educational background and current job position to lend your opinions credibility.
After that is done, you should start looking for what threads your target audience frequents. This will require forming a so-called buyer persona or, in other words, your ideal customer. When you know their interests, demographics, and habits, you can start following specific topics they are interested in.
Soon enough, you will be able to start engaging with them in their posts or discussions. Bear in mind, though, that you are not there to offer random answers to people but generate leads on Quora and draw them into your sales funnel. Thus, there are several steps you should follow when leaving a message to potential leads.
Firstly, your profile needs to be optimized to represent all of the brand values and the confidence and authority of an expert. At the start of the message, mention your expertise and experience to let the reader know that you are knowledgeable about the topic you are speaking on. Lastly, be confident in what you are saying. You do not “think” something; you “know” it. You do not “feel” something; you “believe” in it.
Something to always keep in mind is that your interactions with your potential leads should be beneficial for them and not treated as a transaction. This marketing approach aims to build long-lasting relationships on trust, and treating your future customers as opportunities for quick sales is a bad look.
Therefore, keep the pitching to a minimum and avoid being aggressive, pushy, and impersonal. You want to gain the trust of your consumers so that when you do offer them a solution that will also benefit you, it will not seem like a pitch but as a friendly suggestion by an experienced professional.
Lastly, once you start getting a good reputation among the community, you could turn your answers into content for your company’s blog or other social media channels. This will drive traffic to your Quora profile, where people can endorse you and give you more trustworthiness via “social proof.”
