One of the first things you learn in marketing class is sales funnels. It’s the basis upon which everything is built on. If you understand all of the principles thoroughly, you can make a lot of money, and your business can go from unknown to profitable in a few weeks.
Many people have focused their entire careers on this single methodology, and they’ve made millions of dollars. The funnel itself is intended to represent a real-world scenario. However, compared to real life, some people who come in contact with your business have the opportunity to leave at any time. Click here to read more.
This means that not everyone will complete the entire buyer’s journey, and only a fraction of the visitors will be responsible for all of your sales. It’s a multi-level process because lots of things happen from the beginning all the way to the end.
The main point of the journey through the funnel is to make people take action and click the buy button on your website. You should know that the transformation from a visitor to a buyer can’t happen overnight.
Sometimes it takes days, weeks, and even years for someone to transition and become a loyal customer. You do this with warm emails, stories, webinars, and you sprinkle the content with a hint of product suggestions.
Through the entire process, you build a relationship, and that goes inside the psychology of the buyer. Their mentality needs to shift in order for them to take their credit cards and enter the numbers.
Understanding the sales funnel
There are four main stages that make the sales funnel what it is. These include awareness, interest, decision, and action. We’ll start right at the beginning. Before someone buys a product from you, they need to know that you exist. Follow this link to read more https://itmunch.com/what-is-clickfunnel-and-benefits/.
You do that by regular posting to social media, blogging, as well as paid ads. You can create a combination of these tactics, but the main point is you have to make people come in contact with your brand. As soon as they get exposed to your name, they’ve entered the awareness stage.
Here you need to identify a problem that they have and create content that draws them in. It seems much easier than it actually is. There are two ways in which a visitor can come in contact with your website. The first one is organically, and the second one is through paid ads.
This divides your audience into two groups because they view you quite differently. Let’s look at an example. If a customer searches Google for a problem and your name pops up first, this gives you an element of authority.
They know that you’ve got what it takes since you appeared as the first solution. This makes them more likely to interact with you since they realize you’re relevant. This means that you’ve provided value to many other people who had the same problem.
It’s how search engine optimization works, and organic traffic is always the thing you should be striving for. Furthermore, moving a prospect through the funnel is much harder than it appears. The internet is the most competitive market, and people will not buy from you if they aren’t sure of the value they’re getting in return.
Remember that. The main point of your funnel needs to evoke trust. Always be transparent, relatable, and honest. Keep the same tone in your blog posts, emails, eBooks, and webinars.
Moving through the funnel
We like to think that human beings are rational. If that’s true, then all literature would have been written in vain. We’re beings that are attracted to stories. We want to know how people feel, how they lived, and what kinds of problems they faced.
We want to hear about drama, we want conflict, and we want to be involved in all the major events of our times. You evoke those kinds of feelings with stories. Did your brand come to life by pure chance? Were you the hero who went through a journey that transformed you, and now you owe that knowledge to the rest of the world?
How much value will you provide as an adventurer of the unknown? Where did your choices lead you? These are the questions that your customers are interested in. It would be best if you are consistent throughout your content. Next, come to the pitches.
How well will you place them in the funnel will have a massive impact on the percentage of conversions and leads. That will eventually lead them to the decision stage. You should know that awesome sales performance is an art form. You need to make your visitors feel that they’ll belong in a group of like-minded individuals if they buy your products.
The best way to achieve this is to show them case studies, reviews, and testimonials of happy clients. You must have noticed that when you open a website nowadays, you start seeing their ads everywhere on social media. There’s a reason for that.
The company is highlighting its best parts and re-targeting you to build more trust. However, flipping the switch between buying and not buying isn’t simple. It would help if you found the right way to instigate action. Let’s say that a thousand people click on your link.
Only a hundred of them go through the sales funnel, and twenty of them end up making a purchase. This means that you have a two percent conversion. This number gives you power. If sending those thousand people costs you 200 bucks, and they spend 30 dollars each, then you have a 600 dollar return on investment.
This means that you can start scaling the process and make millions of dollars. You invest one dollar, and you get three dollars back. The more you invest, the more you’re going to make. Of course, getting to the final point is a long and tiring process.
You need to focus on the copy, track all the correct metrics, and keep being patient. Hitting the nail on this process can scale you much faster than luck or coincidence. It’s all hard work and patience.